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AltaMed's Sin Verguenza Telenovela Web Series Nominated For Five Imagen Foundation Awards

September 9, 2016 - Press Release

LOS ANGELES, CA – “Sin Vergüenza” (“Without Shame”) an AltaMed Health Services’ originally produced, serialized telenovela addressing HIV/AIDS among the Latino community has been nominated for five Imagen Foundation awards in categories of best web series; best on-air advertising; best actress, Eliana Alexander; best actor, Daniel Mora; and best supporting actor, JM Longoria III.

Now in its second season, the award-winning and nationally recognized telenovela series bridges HIV education and telenovela entertainment to reduce HIV-related health disparities in Latino communities. The seven-episode (English and Spanish) series was produced to reduce HIV stigma and shame, and increase awareness on the importance of HIV testing, treatment, and medical adherence.

Sin Vergüenza season two is a dramatic web-series that highlights the Salazars; a fictional Mexican-American family’s dealing with an HIV diagnosis. While the first season’s goal was to encourage viewers to seek HIV testing, the second season promotes HIV medical care, treatment and prevention, including pre-exposure prophylaxis (PrEP) and preventing mother-to-child transmission. "The only shame is living a lie” theme of season one is triumphed with season two’s dilemma of confronting those lies.

“Because telenovelas are a cultural touchstone in the Latino community, ‘Sin Vergüenza’ is a unique educational tool to address an important community health care issue, a thought-provoking, cutting-edge drama that uses storytelling to tackle the shame and stigma associated with HIV and seek medical treatment,” said Hilda Sandoval, PhD, mental health manager of HIV Services and the creator and writer of Sin Vergüenza at AltaMed.

Nearly 1.2 million people in the United States are living with HIV infection, and 1 in 8 is unaware of their infection, according to the CDC. Latinos represented 16 percent of the population but accounted for 23 percent of new HIV infections. This telenovela is tied to AltaMed’s HIV Care Continuum Initiative, which aligns with the National HIV/AIDS Strategy to reduce new HIV infections and improve health outcomes for people living with the virus. The second season comes at an important time of the HIV epidemic. With PrEP as one of the most effective methods to prevent HIV since the screening of HIV in blood, the series is helping to increase awareness about PrEP among Latino communities who would greatly benefit.

Now in its 31st year, the annual Imagen Awards honors and recognizes the positive portrayals of Latinos and Latino cultures in film, television, and new media, and celebrates the achievements of Latino talent in the entertainment industry. AltaMed’s Sin Vergüenza multi-category nomination is the dark horse of this year’s Imagen Awards. Despite being a public health campaign, the aptitude of the series is attracting attention from its mainstream Latino entertainment contemporaries. The 31st Annual Imagen Awards Gala will be held on Friday, Sept. 9, 2016 at the Beverly Hilton Hotel in Beverly Hills, CA.

Sin Vergüenza can be viewed at www.SVseries.org. To learn more about AltaMed Health Services, visit: www.AltaMed.org.

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